With more than 100,000+ communities on Reddit covering a wide range of topics, our advertising base is continuing to diversify as brands of all kinds and sizes find their home on our platform. Today, and as a reflection of the continued diversification of Reddit’s Ads business, we’re welcoming three leading independent agencies as official partners in Reddit’s Independent Agency Program. Horizon Media, PMG, and Wpromote will join as official partners, and at the same time, we have renewed our flagship independent agency partnership with Tinuiti, who joined the Program in 2022.
Servicing a wide range of clients from small businesses to enterprise brands, these independent agencies will now have access to a wide range of commercial and strategic benefits that are typically reserved for clients at the holding company level.
“Independent agencies are an extremely valuable and influential part of the wider agency mix, representing clients of all kinds and sizes which is increasingly important for Reddit as we continue to scale our advertising business, particularly our mid-market and small business segments,” said Reddit’s Chief Revenue Officer, Harold Klaje. “As our partnerships with all of the agency Holding Companies continue to strengthen and deepen, it’s exciting to see Reddit’s Independent Agency Program also grow to include this prestigious group of companies. These official partnerships will ensure Tinuiti, Horizon, PMG, and Wpromote’s clients have access to the best of what Reddit offers.”
About the partnerships
Reddit's independent agency partners, and their clients, will receive benefits such as new advertiser incentives, enhanced measurement tools, bespoke insights, and early access to new ad product tests. They will also receive support from KarmaLab, Reddit's in-house creative agency, via dedicated consultants experienced in working with disruptor and challenger brands.
Servicing a wide variety of industries and segments, Reddit’s Independent Agency Program partners include:
- Tinuiti – Our flagship partner in every sense of the word, Tinuiti joined the Reddit Independent Agency Program in 2022 and has gone on to triple its spend on the platform, managing successful campaigns for clients including e.l.f, PacSun, Unilever Health & Wellbeing Collective, and Yohana. Back for another year, Tinuiti has officially renewed its partnership and continues to focus on creative and customized opportunities for its clients on Reddit
- Horizon Media – The largest independent media agency in the United States, Horizon Media focuses on data-driven business outcomes for its clients while maintaining an agile approach to growth, and fundamental values akin to our own, such as putting people first and authentic audience connection
- PMG – Committed to leading the industry toward the future, PMG’s clients, including Therabody, SurveyMonkey, Nike, and Best Western Hotels & Resorts, benefit from early access to the latest Reddit Ads products and features via beta testing and championing early adopters, integrated directly into PMG’s Alli marketing intelligence platform.
- Wpromote – The leading independent digital marketing agency, which has a client roster that includes household names like Peacock and fast-growing, digital disruptors like Evo and REEF, is focused on performance metrics and leaning into Reddit’s highly engaged audience to maximize meaningful reach and generate new opportunities for customer connection and growth.
"We’ve been working closely with Reddit over time to provide our clients bespoke, insights-driven opportunities they can't get elsewhere, so partnering officially was a natural next step for us,” said Carly Carson, Head of Integrated Media at PMG. “Combining our media expertise with Reddit's unique offerings and robust data set ensures we can stay ahead of platform trends and drive the strongest results for our brand partners."
For more information and to advertise on Reddit, contact us.